
The Academy
Nestled in a quiet area of Council Bluffs, just east of Downtown Omaha, and minutes off of I-80, SOHO Hair Academy is a spacious, eclectic campus providing an outstanding learning environment. Our facility has an expansive clinic area, multiple classrooms, administrative offices, an auditorium and a student lounge equipped with fully stocked vending machines, refrigerator, microwaves and lockers.

The Academy
Nestled in a quiet area of Councl Bluffs, just east of Downtown Omaha, and minutes off of I-80, SOHO Hair Academy is a spacious, eclectic campus providing an outstanding learning environment. Our facility has an expansive clinic area, multiple classrooms, administrative offices, an auditorium and a student lounge equipped with fully stocked vending machines, refrigerator, microwaves and lockers.
We are over the moon that you are interested in a career in cosmetology. The beauty industry is changing quickly and we are here for it. Every year the demand grows for newly licensed professionals. We are excited to create a safe, sustainable academy where educators that have mastered their craft are able to educate new students. SOHO Hair Academy is a Nationally Accredited, environmentally friendly cosmetology school on a mission to leave the world and humans better than we found them.
Our philosophy is simple and starts with love. We are prioritizing creating a safe space for students, guests and our team. Putting humans first is the beauty and true art of cosmetology. We hold space and see the unique individual beauty of others. The magic is when they see and believe in themselves. We believe that serving students through the lens of love gives our academy’s students an authentic experience.
Reimagining Cosmetology School
As successful award winning salon owners, we wanted to bring our expertise to reimagine a modern cosmetology program. The dream of offering students access to superior products, an extensive recycling and zero-waste effort, a masterclass education, a national network of opportunities, personal, career and business coaching is now a reality. We are dedicated to providing the most current curriculum, relevant practical techniques and inspiring our students to be the future beauty professional leaders the industry needs. We are obsessed with our student’s futures and are constantly evolving to bring this to life.
We want everyone who enters our doors to feel like they belong because beauty starts from within!
The women behind SOHO Hair Academy are a mother-daughter duo that own and operate two successful Omaha salon brands, Trios and XOXO. Winning several years for Best of Omaha, 2021 Salon of the Year, Entrepreneur Magazine Top Company Culture Award and as a Top 100 L’Oreal Salon, Somer and Ryan are passionate about building opportunities for others in the industry.
Somer began her cosmetology journey in 2000 at the age of 23. Facing limited options as a rebellious single mother she needed to find a way to support her daughter and eliminate the need for government assistance. Somer was mentored personally and professionally to improve her communication, skills, leadership, conflict resolution and integrity. Through cosmetology, Somer found her passion for education and mentoring others.
Ryan was five years old when Somer changed career paths to join the beauty industry. She watched her struggle as a young, single mom, growing a business behind the chair, taking the risk to become an entrepreneur and eventually opening Trios Salon in 2005.
Somer and her husband have six children that have witnessed every moment of this journey. They know the reward and the struggle of being a small business owner, mentor and leader. They have celebrated milestones and watched the tears flow. As she and her husband homeschooled they have included them in the dreaming and innovating along with the serving, cleaning and repairs to give them an education beyond a textbook.
The mother-daughter duo have worked side by side since 2015 growing Trios Salon into a successful 52 chair luxury brand. In 2021 together they became business partners and brought to life a new boutique salon concept to the Omaha market, XOXO Salon.
They are proud to introduce SOHO Hair Academy, a reimagined cosmetology program designed to grow new leaders for the beauty industry. The Academy will expand education beyond the Historical State Board curriculum and bring an unprecedented level of business acumen to inspire a new generation of beauty professionals to become local business employers and leaders. It is time to heal the stigma that beauty professionals do not make a livable wage working together.
At the heart of SOHO Hair Academy is love
Somer and Ryan had to do something as they watched the beauty community struggle to sustain and redefine itself. At the heart of SOHO Hair Academy is love. Love for this industry is the magic that unites, grows, heals and cures. SOHO Academy is committed to putting differences aside, advocating for each other’s basic human rights, and becoming better allies.
Sharing their success and experience in the industry through a new cosmetology program will shift the statistics. Somer and Ryan believe; The future leaders of the beauty industry start at SOHO Academy.
Thank you! We hope that you learned something about our salons, our industry and our mission. We are up to big things and are grateful to have the privilege of loving others through the beauty of hair!
Meet Your SOHO Academy Team
Somer Krueger
PRESIDENTRyan Jones
RECRUITMENTCourtney Holiday
FINANCIAL AIDKaylee
ADMINISTRATIVE ASSISTANTAndrea
MARKETINGCarol
DIRECTOR OF EDUCATION
Chrissy Cole
INSTRUCTORMarla Rife
INSTRUCTORJason Lassek
INSTRUCTOR
Yadi Cardenas
INSTRUCTOR
Meet Your Master Class Educators
Kiara
Chelsea
Mason
Kristin
Meet The Students
Rachel
Lola
Ruth
Kat
Bella
Kylen
Lexi
Lyndie
Katie
Carlos
Kara
Tomika
Emma
Natalie
Sherrel
Sustainable Beauty Beyond the Chair
The Academy’s clinic area is designed like a collaborative salon space and is equipped with 37 styling stations, hydraulic chairs and mirrors. European ergonomic shampooing units and a nearby dispensary are strategically placed to improve efficiency.
Our partnership with World Renowned product lines like Redken and Pulp Riot gives our students access to every color shade to customize the perfect hair color for their guest. The reception and retail area features professional salon products from Redken, Amika, Mizani and Surface Hair for the students to work with and the guests to purchase.
Our classrooms have plenty of space for students and are fully equipped with everything to enhance the learning enviornment.
A sustainable career starts with a sustainable space. We are in an industry that typically creates major waste. At SOHO Hair Academy we want our students to be mindful of our commitment to do something beautiful! From cutting water usage to our recycling and composting program, our Zero-Waste Initiative campus strives to leave our planet better than we found it. We are dedicated to enviornmentally friendly solutions for a sustainable future.


